Tuesday, 27 October 2009
28.10.09 Lesson Nine
Sunday, 25 October 2009
26.10.09 Lesson Eight
Thursday, 22 October 2009
23.10.09 Lesson Seven
Task
Year 9 Semester Two – Task 4, 2009
Task: The Creative Commercial Interface – Websites and Promotions
Student Name: Form Class: 9 Teacher: Mr Powell Mr Andrews
Due Date: FOLIO and JOURNAL: Week 8 JOURNAL REVIEW: Week 4 for reports
SKILLS
• Follow a Design Process
• Participate in OHS processes
• Apply critical thinking techniques
• Develop and apply creative arts industry knowledge
• Use multimedia with an emphasis on Animationish or iStopMotion
TASK
This term you will be using digital tools to promote a film via an online environment.
DESIGN BRIEF
Steve Blogs, the head of the Pixus Group, has been very impressed by the two films and the Photoshopped avatar you have created for his studio this year. Steve now wants your ideas on how to promote the films produced by the Pixus Group. He wants you to develop an online strategy to promote a film. So he can see the potential of your ideas, he would like you to create a promotion for a film. Your project must contain a website and a poster. Your website design should reflect the visual language and style of film you are promoting and include relevant graphics, a film synopsis, character information, a gallery, dates and a trailer.
PART A: In your journals or blogs, complete the research component
• Choose three films and explore the promotional material (posters, website, trailers etc) used to market each film.
• Identify the important elements that are common in all three sets of material.
• Make a list of the promotional material available for each film.
o i.e. does it include Posters, Trailers/Clips, Still images, Biographies, Character details etc
• Identify the elements of design - colour scheme, tone, shapes, space, etc.
• Identify the principles of design - composition, balance, emphasis, repetition, etc.
• Comment on the overall ‘feel’ developed for each film’s promotional materials.
o eg is it clean, crisp and bright or dark, moody and grungy?
o how does the overall ‘feel’ reflect the type of film being promoted?
• Are there a variety of promotional posters for the film?
• How is the website laid out. Look at the menu system, font selection and how information or promotional materials are accessed.
• Identify who the target audience is.
• In your opinion, are the websites effective in appealing to the intended target audience?
• What do you like/dislike about the promotional materials reviewed?
PART B: Show Development of iWeb Skills
You will complete a series of exercises in class using iWeb. This will help you develop the skills needed to produce your website.
In your journal or blog, you need to demonstrate that you have used the following features either as part of class exercises and / or in your final website.
Check these off as you go – you don’t have to use every feature, record those you do:
□ create a website
□ choose a template
□ add pages to the website
□ adjust font styles and colours
□ create hyperlinks links to pages, files and other websites
□ organise a menu system
□ insert text
□ insert shapes
□ insert graphics
□ insert multimedia files (movie files, sound files etc)
□ insert widgets
□ insert HTLM code
□ publish website to a folder
Use the above list as an iWeb tool sheet to help you record your skill development
PART C: Creation of your Website
In order to satisfy the design brief, you must;
• Complete a website with at least 3 linked pages containing as a minimum
o Homepage
o Photo Gallery
o Link to Promotional Poster
o Film synopsis and characters
o Date of release
o Actor, director and producer credits
o Link to a movie trailer
• Design and produce a website with a ‘look and feel’ that reflects the style of film you are promoting.
• Publish your website to a folder. Compress this folder, and submit via Blackboard.
Research / Journal, Blog Hints:
o Organise your research under headings
o If in doubt about whether or not to include it, include it in your journal
o Use the tool sheets to help you stay organised
o Include rough sketches, collages and notes to brainstorm your ideas
o Make sure you reference all your sources according to the Student Diary
o Keep at least two copies of your website for backup safety
o Don’t be isolated in class, look at what others are doing – this doesn’t mean you copy them, rather you seek inspiration from those around you
o Finally, don’t ever forget – creating is sometimes hard work, but it is always enjoyable!
Creative Media Criteria - Task 4 – Website Task
STUDENT NAME: TEACHER:
Criterion Result Standard A
The work demonstrates the following qualities:
Standard B
The work demonstrates the following qualities:
Standard C
The work demonstrates the following qualities:
Standard D
The work demonstrates the following qualities:
Standard E
The work demonstrates the following qualities
Design
• effective application of design concepts to create detailed, coherent proposals that proficiently use the conventions of pre-production formats. • application of concepts of design to create detailed, coherent proposals that use the conventions of pre-production formats. • application of some design concepts to create developed and workable proposals that use some of the conventions of pre-production formats. • loose application of design concepts to partially develop ideas for products using some aspects of pre-production formats. • partially developed ideas that may relate to a pre-production format.
Application
• effective application of concepts to create products that exploit and realise the potential of production practices. • application of concepts to create products that realise the potential of production practices. • application of concepts to create products using production practices. • loose application of concepts to the making of product components using some production practices. • presented images with little evidence of concepts to the making of product components using some production practices.
Evaluation
• effective application of concepts to make cohesive and substantiated judgments by thoroughly analysing and evaluating products and their contexts of production and use. • application of concepts to make cohesive and supported judgments, by analysing and evaluating products and their contexts of production and use. • application of concepts to make some supported judgments by analysing products and their contexts of production and use. • loose application of concepts to stated opinions about products and their contexts of production and/or use. • stated opinions about products or their contexts of production and/or use.
Reflect
• perceptive reflection on learning • informed reflection on learning • relevant reflection on learning • superficial reflection on learning • cursory reflection on learning
Overall Mark
CONDITIONS: Submit by the due date in suitable format
COMMON CURRICULUM ELEMENTS
Recognising letters, words and other symbols yes Setting out/presenting/arranging/displaying yes Creating/composing/devising yes
Finding material in an indexed collection yes Structuring/organising extended written text Justifying yes
Recalling/remembering yes Structuring/organising a mathematical argument Perceiving patterns
Interpreting the meaning of words or other symbols yes Explaining to others yes Visualising yes
Interpreting the meaning of pictures/ illustrations yes Expounding a viewpoint Identifying shapes in two and three dimensions yes
Interpreting the meaning of tables or diagrams or maps or graphs Empathising yes Searching and locating items/information yes
Translating from one form to another yes Comparing, contrasting Observing systematically
Using correct spelling, punctuation, grammar yes Classifying Gesturing
Using vocabulary appropriate to a context Interrelating ideas/themes/issues yes Manipulating/operating/using equipment yes
Summarising/condensing written text Reaching a conclusion which is necessarily true provided a given set of assumptions is true Sketching/drawing yes
Compiling lists/statistics Reaching a conclusion which is consistent with a given set of assumptions Substituting in formulae
Recording/noting data yes Inserting an intermediate between members of a series Setting out/presenting/arranging/displaying yes
Compiling results in a tabular form Extrapolating Structuring/organising extended written text
Graphing Applying strategies to trial and test ideas and procedures yes Structuring/organising a mathematical argument
Calculating with or without calculator Applying a progression of steps to achieve the required answer Synthesising yes
Estimating numerical magnitude Generalising from information Judging/evaluating yes
Approximating a numerical value Hypothesising Criticising yes
Tuesday, 20 October 2009
Actor profiles
Shia LaBeouf: http://www.insidesocal.com/hollywoodjoe/.aaashia.jpg
Sarah Roemer: http://3.bp.blogspot.com/_Ce_aemBnirg/SqSd1KOgHDI/AAAAAAAAAM/SmQJnYnCNqE/s400/84967.jpg
David Morse: http://www.bbspot.com/Images/News_Features/2007/03/morse.jpg
Carrie Anne Moss
21.10.09 Lesson Six
Wednesday, 14 October 2009
15.10.09 Lesson Five
Tuesday, 13 October 2009
14.10.09 Lesson Four
Website Investigation
The investigations that I completed on the different film websites have helped me determine what website themes are common to certain genres as well as to draw inspiration from existing websites when creating my own. I completed this investigation of movie websites on the films 'Cheaper by the Dozen' , 'The Uninvited' and 'The Revolutionary Road'. These three films are very different genres and certain similarities and differences are visible when looking at their websites.
Cheaper By The Dozen is a good example of a movie for children. It is a light comedic film about family and the website is very similar to this. There is a large image of a goofy looking Steve Martin with a wallet, with wallet photos cascading to the floor. Next to the different characters, there is the name of the actor who played that character. The title of the film is in large bold type in the right/middle of the screen. There is a link which will make a trailer pop up and there is lots of white space. The website is white with lots of colours and without seeing the film or trailer, one gets the impression that it is a comedy about family which is exactly what it is.
The Uninvited is a scary, horror film about a girl who believes that her dads new girlfriend is a murder. The website for this film is the complete opposite to that of Cheaper By The Dozen. Instead of white space, there is black space. There is a central image of the lead actress, Emily Browning, looking a little scared and not knowing what is going to happen. All writing shown is in a mysterious kind of font, almost dripping, creating the illusion that it is blood. In teh right hand corner there is a trailer, but it is obvious just from looking at the site that it is a horro film even before the trailer begins. Only black and white are used so there is no colour. Even the image of the main actress is dark and spooky. There are links to more information such as bios of the characters, the gallery and how to purchase the film. As it is a flash website, each new page requires loading and after loading is always an extremely short scary segment of the film.
The website for the movie Revolutionary Road is different again. It is a serious drama/romance about a young couple who reach a crossroads in their life and decide to break out of their normal life and do something different. Their relationship is tested and the movie is serious with a little romance. The website for the film shows this and the colour scheme for the film is white and brown. Just from seeing the websites home page, it is obvious that it is not a horror movie or a fun family film. There is a large image of the two leading actors, Leonardo De Capri and Kate Winslet sitting together, both smiling. They look happy and once again, the trailer is shown on the right side. On the bottom of the page are links about how to purchase the film, visit the gallery etc. There are images on the website from the film, but having actually watched the movie, I feel that the vibe of the film is very different to that of the website for it. The film is much more serious an dark than the website makes it appears.
All three of these websites are very different from one another. The 'Cheaper by the Dozen' website is full of colour, 'The Uninvited' is scary and dark, with black being the dominant colour. The website for 'Revolutionary Road' is different again, having a romantic, serious vibe. Even though the three websites are so different, the layout of the websites was all very similar. All contained a trailer for the movie, lots of images, and links to the same other areas of the website such as a gallery, film information and character bios.
Monday, 12 October 2009
12.10.09 Lesson Three
During this lesson, I continued with my research. I began to collect images to use on my website and poster, but near the end of the lesson my computer stuffed up and the images were lost. During the lesson, Mr Powell showed us how to use iWeb. This is the program that we will use to complete the website task. To get the program, you have to download the ZIP file from blackboard onto the desktop. You then have to double click on the file to turn it into the iWeb program. That was then saved onto both USB and the desktop. I have got two USB's now to save all work on both f these sites and keep them in different locations so it will be twice as hard to lose my work.
Saturday, 10 October 2009
9.10.09 Lesson Two
Thursday, 8 October 2009
7.10.09 Lesson One
This lesson, I just investigated different films. I looked at lots of different film websites and just explored the layout of the different sites.
